Marketing Guidelines

These Guidelines are intended for marketing IFIP and its activities within the IFIP network and the IT community.

General

• IFIP web site (www.ifip.or.at): contains comprehensive information about IFIP and its activities - events, publications, projects, directory information, news, links and other. The IFIP website is regulary updated and further developed by the IFIP Secretariat.

"This is IFIP" leaflet: this leaflet neeeds to be distributed widely at different occasions and is available electronically from the IFIP site and in hard copy from the Secretariat. Leaflets can be provided to event organizers and to any organization interested to learn more about IFIP.

• The IFIP Newsletter, edited by Jack Rosenfeld, is printed quarterly by Kluwer Academic Publishers and is distributed to IFIP Member societies and the IFIP Community. It is available online in pdf format at http://www.ifip.or.at/newsletters/newsl.html

• IFIP Information Bulletin: the IFIP Directory is published annually and contains all relevant information about IFIP -- members, technical committees, organization and mission, job charters and useful contact coordinates. It is regulary updated online at http://www.ifip.or.at 

• Power Point Presentation (www.ifip.or.at): this excellent tool can be downloaded from the IFIP web site. It can be used to assist IFIP volunteers in preparing presentations on IFIP during conferences and other occasions.

• Listservers: A comprehensive network of listservers for IFIP member societies, GA representatives, Member society editors and other is maintained by the IFIP Secretariat. There are also more specialisized servers for the TC Chairs, Council and Executive Board.

These are closed IFIP lists intended for IFIP business. In addition, an IFIP Billboard is available at http://www.ifip.or.at where everyone is invited to post messages about events, activities and projects irrespective whether IFIP is involved in these activities.

IFIP Events http://www.ifip.or.at/events/congress.htm 

•  The IFIP World Computer Congress Guidelines: http://www.ifip.or.at/guidelines/guide.html contain information related to marketing.

Congress organizers need to set the congress home page which will be linked for the IFIP website. IFIP Member societies are invited to provide visible links to the Congress pages and to the IFIP Calendar of Events. In addition, short updates about the congress preparations would be appreciated.

• The IFIP Event Guidelines http://www.ifip.or.at/events/evforms.htm contain valuable information about marketing and promotion of IFIP events.

• The IFIP Event Calendar is accessible at http://www.ifip.or.at/cal_even.htm#act

IFIP Publications (www.ifip.or.at/public.htm)

IFIP publications are:

• One journal and books (mainly proceedings) published by Kluwer which are marketed via their institutional channels (e.g. marketing brochures quarterly sent via mailing lists and exhibition at conferences etc) and via IFIP channels.
• Books (mainly proceedings) published by others than Kluwer which are mainly marketed via the IFIP channels.

The IFIP marketing channels are:

• IFIP Web site
• Emails sent out regularly by the secretariat to MSs when new books are published, with financial conditions for members of MSs. MSs are asked to forward this information to their members.
• New IFIP book titles need to be communicated to the IFIP Secretariat and the IFIP Newsletter Editor so as to ensure further visibility and promotion.

The Role of GA and TC representatives with regard to Marketing

• GA Representatives: The role of GA and TC representatives is not only to represent and promote their MS in IFIP but also to promote IFIP in their MS.

A GA representative Job Charter is available at http://www.ifip.or.at/bulletin/b_GAjob.htm

• Promotion of IFIP: IFIP volunteers and Member Societies(MS) are encouraged to promote IFIP by:

• Including on their stationaries: "Member of IFP www.ifip.or.at."

• To mention their affiliation in the signature lines of e-mails, business cards, etc. and refer to the IFIP web site address.

• To speak of IFIP accomplishments in local communications. Such information is available from the IFIP web site and the Secreatriat.

• IFIP Supporters: Many IFIP events and activities receive support from industrial companies and other organizations. The Organizers of such Events and IFIP can consider possibilities to provide further visibility to supporters of IFIP activities. Information about supporters need to be communicated in the conference reports.

August 2001
The Marketing Committee